About Us

Miniwi was founded in ever-sunny Perth, Australia with a singular vision: to create a sustainable fashion revolution underpinned by bold minimalist designs that add a touch of effortless cool to every wardrobe. Our dedication to conscious, ethical fashion informs our decision to use only the finest organic cotton, to create small runs of each item and to rely on water-based inks for our graphic print tees. We are passionate about dreams, possibilities, fairness and the future of our planet. 

We believe that it is possible for every individual to contribute to a brighter and happier tomorrow through the choices they make today. That’s why we’re on a mission to empower sustainable clothing lovers with functional and fashionable sustainable fashion items that feel as good as they look.  

We are Miniwi, and we are proud to create fashion for the dreamers, doers and daring changemakers of the world.